44th AHP Annual International Conference
San Antonio, Texas
Friday, October 22 Executive Leadership Track Education Session 3:45-5:00
pm
The successful higher education model of fundraising
includes a robust annual giving program, major gifts, planned gifts, capital
campaigns, and endowment growth; and it requires close involvement of the
organization’s president, a commitment from the board, and appropriate staffing
and budget. What are the proven fundraising techniques, methods, and approaches
from higher education that can be applied to the health care sector? Can
patients and physicians be leveraged or motivated to action like alumni and
faculty to provide greater support for your institution? What performance
metrics have proven useful in motivating staff and making a case to the board
for increasing the operating budget? This session will present a case study at
Princeton HealthCare System Foundation, where the higher education model is
being applied to a hospital foundation with great success.
Presented by
Joseph Stampe, Vice President of Development, Princeton
HealthCare System, Princeton, NJ
Bridget Murphy, CFRE, Senior Vice President and Managing
Director, Graham-Pelton Consulting
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