Norwalk, CT, February 5, 2009 - The art of fundraising
starts with treating donor solicitation as an invitation and an opportunity for
prospects to support a worthy organization, Bridget
Murphy, senior vice president and managing director for Graham-Pelton Consulting, Inc. said today
in a panel discussion on "The Art of the Ask" at the Association of Fundraising
Professionals-Fairfield County Chapter luncheon.
Murphy
advised nonprofit professionals in attendance that the way in which a donor is
asked about making a donation, and subsequent follow up, can tip the scales
toward a "yes" when the following points are taken into consideration:
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Always suggest a specific gift amount payable
over time
-
Be aware of flexible payment options and terms
-
Be persistent in scheduling appointments and
following up
-
Convey a sense of urgency and excitement about
the project or program
"Above all, be positive,
confident and enthusiastic in your presentation," Murphy said. "You are the
best possible advocate for your organization."
About Graham-Pelton Consulting, Inc.
Graham-Pelton is a leading fundraising consulting
firm with the experience, flexibility, insight and resources to help nonprofit
organizations carry out their visions and exceed expectations. Graham-Pelton
focuses on helping clients attain their full funding potential and long-term
growth using feasibility assessments, capital campaigns, planned giving, annual
fund management and other uniquely tailored services. Learn more at www.grahampelton.com.
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